“Don’t Limit Your Challenges, Challenge Your Limits!”

Tom Bates - Performance Psychologist & UEFA A Licence Coach

UEFA A Licence Coach &

Performance Psychologist

UEFA A Licence Coach &

Performance Psychologist

Tom Bates

Owner/Founder Tom Bates Coaching

Performance Psychologist

UEFA A Licence Coach

“Don’t Limit Your Challenges,

Challenge Your Limits!”

Tom Bates Coaching Blog

UEFA A Licence Coach and Performance Psychologist

Tom Featured on the Huffington Post

I was brought up playing netball - my mum was a netball player so got me interested in the sport, and soon I was playing for the university team, the county team and Sheffield Division One. You could say I loved netball! Then life happened: family, a busy...

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Tom on the Way of Champions Podcast #24

Here's Tom's appearance on the Way of Champions podcast. "WOC #24 Tom Bates, Head of Performance Psychology and Culture for Aston Villa FC , It’s often not what we say in coaching, but what we do that teaches them the most. What would your team look like...

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Confidence is a Choice

Aston Villa's sports psychologist Tom Bates has given an insight into the pep talks Steve Bruce's squad receive. Bates was recruited from Villa's Championship rivals Brentford in November after spells working for Birmingham City and West Bromwich Albion....

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I’ve extended my work in psychology to executive business coaching seminars and workshops around the world.

During these highly interactive seminars, exercises are designed to stimulate and inspire thought provoking leadership skills through focusing exclusively on the ‘management of self’.

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Personal Coaching

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Group Bookings

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Years Experience in Performance Psychology

Elite Professional Sports Coached

Helping You to Perform at Your Best

My work has extended into other professional sports working with GB Basketball, Swimming, Boxing, Rugby, Golf and Fencing. During the summer Olympic games of 2012 I worked select GB athletes to maximise performance under pressure engaging and applying Peak Performance principles based on the Science of Psychology.

Watch Tom in Action

Tom has worked with many production companies and has appeared in numerous television and radio features worldwide including the BBC & Sky Sports, BT Sport, C4 and TalkSport.

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