UEFA A Licence Coach &
UEFA A Licence Coach &
Owner/Founder Tom Bates Coaching
UEFA A Licence Coach
“Don’t Limit Your Challenges,
Challenge Your Limits!”
Tom Bates Coaching Blog
UEFA A Licence Coach and Performance Psychologist
I was brought up playing netball - my mum was a netball player so got me interested in the sport, and soon I was playing for the university team, the county team and Sheffield Division One. You could say I loved netball! Then life happened: family, a busy...read more
Sharing knowledge and best practice is always an inspiring opportunity wherever I find myself in the world of coaching. This weekend, the Team at Tom Bates Coaching find themselves over in Dublin Ireland working with the aspiring young coaches and players...read more
Here's Tom's appearance on the Way of Champions podcast. "WOC #24 Tom Bates, Head of Performance Psychology and Culture for Aston Villa FC , It’s often not what we say in coaching, but what we do that teaches them the most. What would your team look like...read more
Aston Villa's sports psychologist Tom Bates has given an insight into the pep talks Steve Bruce's squad receive. Bates was recruited from Villa's Championship rivals Brentford in November after spells working for Birmingham City and West Bromwich Albion....read more
Tom was featured on the Huffington Post website this week in the following article: After a long day at work, the lure of vegging out in front of the TV can be irresistible. But if you make the effort to be active, you’ll reap the rewards mentally,...read more
In this short interview, Tom explains how the power of thought can improve athletes abilities to cope with heat and humidity to perform at their best.read more
I’ve extended my work in psychology to executive business coaching seminars and workshops around the world.
During these highly interactive seminars, exercises are designed to stimulate and inspire thought provoking leadership skills through focusing exclusively on the ‘management of self’.
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Enquire about taking your performance in sport or business to the next level.
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Years Experience in Performance Psychology
Elite Professional Sports Coached
Helping You to Perform at Your Best
My work has extended into other professional sports working with GB Basketball, Swimming, Boxing, Rugby, Golf and Fencing. During the summer Olympic games of 2012 I worked select GB athletes to maximise performance under pressure engaging and applying Peak Performance principles based on the Science of Psychology.
Watch Tom in Action
Tom has worked with many production companies and has appeared in numerous television and radio features worldwide including the BBC & Sky Sports, BT Sport, C4 and TalkSport.